Strategic goals are the measurable outcomes your organization is working toward over the next 6–12 months. They turn your high-level [[Strategy]] into clear, trackable targets—helping teams focus, prioritize, and measure progress. In Forge, strategic goals serve as the connective tissue between your vision, strategy, and execution. They help answer: > _Are we making real progress on what matters most?_ ### 🧱 What Makes a Good Strategic Goal? A strong goal is ambitious but achievable and can be measured over time. Strategic goals are not to-do lists or vanity metrics—they are commitments to outcomes that move the company forward. Each goal should be: **Aligned** – Directly connected to your [[Strategy]] and [[Vision]] - What does success look like if our strategy is working? - What outcomes will indicate we’re moving in the right direction? **Measurable** – Includes clear metrics or key results to track success - What KPIs, OKRs, or metrics can we use to track impact? - Are these metrics leading (predictive) or lagging (results-based)? **Time-bound** – Scoped for a specific period (usually a quarter or half-year) - When will this goal be reviewed or completed? - Is it part of a quarterly planning cycle or tied to a specific milestone? **Actionable** – Can be influenced by your team’s work **Owned** – Assigned to a specific person or group for accountability - Who is responsible for progress? - Who needs to be involved to make it happen? ### ✅ Examples of Strategic Goals > Grow our active user base by 40% over the next two quarters > Achieve 90%+ customer satisfaction in onboarding experience > Reduce average feature delivery time by 25% > Secure $500K in new revenue from enterprise clients by end of Q3 > Publish 3 customer case studies that demonstrate product impact ### 🔗 How goals connect in Forge In Forge, strategic goals can be linked to: - [[Projects]] – The major initiatives that drive them - [[Work#📁 Epics|Epics]] – The day-to-day execution - [[Customers]] – The users or segments the goal is designed to serve - [[Value Proposition]] – The unique value you’re proving or scaling --- ### Further Reading **_Objectives and Key Results_** by Paul R. Niven & Ben Lamorte A practical guide to setting and implementing OKRs for strategic alignment and execution. **_The 4 Disciplines of Execution_** by Chris McChesney Offers a focused methodology for translating goals into consistent results.